What's The Cee Nario?
R&B Sensation a.k.a. The Peacoat goat
Latino R&B, electro funk, and hiphop artist Cee Nario is a passionate performer and storyteller with a west coast swagger and universal appeal. Through creative use of soothing harmonies, dynamic vocal range and heartfelt songwriting, Cee Nario delivers a refreshing blend of energetic hip-hop, funky R&B and Latin pop—all while delivering a positive and uplifting message. (His debut EP Stay Wavy is a great example!)
Drawing from his musical inspirations, Cee Nario is able to both blend and transcend styles and genres with his work. He has worked with a global network of artists and producers including SoulChef, Robert de Boron, Noa James, Waqqas, The Antidotes, and Jo Well; and has appeared on US Spanish-language television networks Telemundo and Mundo Fox. He has also shared the stage with notable R&B/hip-hop acts like SiR, Dom Kennedy, The Pharcyde, Rapsody, and Blu & Exile (Blu & Exile).
Now, Cee Nario asks you to join him in raising your hands high and your voices loudly together in the spirit of fighting for justice, peace, and unity with his protest-party anthem: The Boost!
Meet Cee Nario of Guayacali Music in La Puente
from VoyageLA.com (April 29, 2020)
Today we’d like to introduce you to Cee Nario.
VoyageLA: So, before we jump into specific questions, why don’t you give us some details about you and your story.
Cee Nario: I’m an Ecuadorian-Mexican-American singer-songwriter, performer and part-time comedian from the San Gabriel Valley (626)—born in West Covina, raised in La Puente and Baldwin Park. I gravitated toward music & entertaining as a kid, playing old hand-me-down Beatles, Disney, and Cepillín records while studying their written music and lyrics around 6 or 7 years old, playing along with a little color-coded keyboard. When I was 4, my parents gave me one of my favorite Christmas presents ever: a microphone/speaker set with light-up pedals the base for effects. I sung Feliz Navidad endlessly. My big sister used to record me singing old Spanish songs, and I would study her living room performances as she would sing SWV hits and make her own choreography while I played cameraman. I’d watch my brother mix and scratch on the turntables in the garage for hours and hours. I’d also sneak into his room to play his cherished guitars and borrow his De La Soul album. I wouldn’t know it till later, but the music & dance thing was in the blood: my mom, a former ballet dancer, and my dad was in drumline as a young boy in Ecuador. I heard my uncle Oscar was the most musically inclined, a talented drummer and musician who I never got to see in his full greatness before he passed.
My parents tried to get me to learn piano on our old stand-up organ in the living room, but I’d get bored and act out scenes from movies and practice kung-fu moves like Bruce Lee instead. Aside from schoolwork, I became engulfed in martial arts and sports—but I never really scratched the musical itch …sadly we didn’t have a music program. In high school, the first class I signed up for was Band. I was naive and thought I’d actually learn to play a drum set and be a rockstar, but instead I learned to march like a crab, lugging around a bass drum with a harness digging into my shoulder-blades (LOL). At least we got to hang out and go on trips with the drill team to Hawaii…so it was all good.
From elementary school to this point, I was always singing—just undercover. I’d imitate actors, singers, comedians (who were imitating singers themselves), sounds—everything from beatboxing, to robotic sounds you’d hear in 80s music, and the beautiful talk box vocals made famous by Zapp & Roger. Junior year, I started hanging with elementary school friends again who’d created this pseudo-boy-band group, and I never knew if they were serious or just liked to dress “GQ” for the chicks. As I started to hang out with them more, it turned out to be both and… since it gave me an excuse to sing for real, I joined in. With our bandleader Rex on the keys giving us instruction, we learned the harmonies of the most popular pop and R&B songs of the late 90s and early 2000s, so we could sing them a cappella in public (usually when a bunch of girls were around… or at least in earshot). It was funny because, to contrast, one of my best friends, Jo Well, was a part of that group, yet the two of us and a whole other group of friends were all into the hip hop scene. There wasn’t a dance circle or freestyle cipher we weren’t rapping and beatboxing in at parties (or “clubs“), and it became an obsession so I’d practice for hours in my room—singing too.
College (my first time) was a blur, but I had a hell of a time balancing engineering classes, working 2-3 jobs, and fraternity life. I’d still sing and freestyle at parties, but that was about it. By this point I figured anyone that was ever going to make it as a successful artist (aka Michael Jackson) has been groomed into the life at a young age & was classically trained, so I have no business even trying now… obviously that was dumb… but eventually I learned to loosen those unrealistic standards. After a few years apart, I started hanging out again with Jo Well, who’d helped form The Antidotes, a dope ‘underground’ hip hop crew with crossover appeal. I’d be at all their shows, like an honorary member—doing security, casting for music videos, being a roadie. I even thought, maybe I can manage these guys! I really wanted to create with them, but thought it’d be weird, so I’d settle for being a suit… until, eventually, I was in the studio with them all the time, helping write and record songs. After going through a few early names including K-Matix, I settled on Cee Nario (with the help of crew member & producer Mark Fader) which is derived from my mom calling me ‘canario’ (Spanish for canary) since I was little, and started making my own songs on Mark’s beats.
The group was discovered on MySpace by a Japanese record label (GoonTrax), released two LPs (L.A. Lights and Beat the Classics), plus several compilation albums and side projects. Around this time, I started collaborating with artists outside the crew, doing hooks for the homie David May (fka Logic—before we all knew the famous guy that now uses that name) from the 909 and Hawdwerk aka Jamil from down the street in the 626. I started working with Jo Well on some ghostwriting gigs and even got to write for a platinum-selling Grammy Award winner via a major label. With some of the guys from The Antidotes, I formed a spinoff called the Jalapeno Brothers, which was a very fun and interesting experience. We were a very eclectic combination, fusing hip hop with Latin music and EDM before it was ‘a thing’. We made a song about voting and made TV appearances on Telemundo & Mundo Fox along with a college tour.
After the group disbanded, I felt it was time to explore my own sound and started work on my first ‘solo’ project with amazing friend and producer, Ivan Pacheco aka Instigate, and also collaborated with New Zealand-based producer SoulChef on the song for my first video, “Subway.” I established my own publishing & record company, Guayacali Music, through which I released my 6-song EP “Stay Wavy,” a collection of chill & upbeat jams with smooth vocals and some hard-hitting raps. I’ve shared the stage with notable hiphop acts like Rapsody, Blu & Exile, The Pharcyde, and Dom Kennedy, and have now returned to the studio to work on my full-length album, featuring more production from Instigate, Dennis Alvarez, myself, and more. I’ll be releasing my next single “Superficial” early this summer and have a few more in the chamber for later this year. I’m definitely blessed to have experienced so much so far, but know that this is just the tip of the iceberg and have much more work and fun experiences ahead of me. I hope you all stick along for the ride!
VoyageLA: Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Cee Nario: I’ve definitely experienced quite a few bumps in the road! There’s always the common challenges of an indie artist: money, time, relationships. You gotta work so you can pay bills and then buy equipment and software, print CDs, create merch, flyers/ads, etc. Sometimes I was late on credit card payments because I had to put in with the rest of the group to make t-shirts or rent a venue or press CDs–and that was even when we had hookups! At one point, when we were touring, making TV appearances and driving to meetings with A&Rs, managers, etc… I almost got fired several times and eventually took a demotion/less hours. I started using up my savings and eventually had to move back in with my parents after living on my own for 4 years.
Time is fleeting, and you have to figure out how much of it goes into making money, to forging and nourishing relationships, and how much is left for actual music creation. The time you put into one, takes away from the other, so creating balance is tricky. And then there’s school & unpaid internships if you’re trying to do that, plus all the time spent commuting between all these endeavors. I remember at one point I was working 30 hours a week in Glendora, driving to take 16 units at Cal State Dominguez Hills, then driving to Riverside for my internship (shoutout BrickToYaFace, I appreciate y’all!), all while doing Uber & Lyft and online surveys on the side and trying to make time for my girlfriend (and myself…).
And relationships? Man! Making time for family and friends is rough when you trying to do all that, plus… do they even support what you do? And when they don’t, how does that affect you? Eventually, as you show you’re serious, and there’s progress in your creative work, people start to buy in… but it can be rough.
VoyageLA: Cee Nario – what should we know? What do you do best? What sets you apart from the competition?
Cee Nario: I specialize in creating smiles, encouraging people to feel good about themselves, and making people MOVE and FEEL through music. Whether I am hosting or performing live, my goal’s to ensure everyone’s having a good time and feeling included, sharing positive energy. They’re there to enjoy and get lost in the music and the experience, and even meet new people—so I like to provide the ambiance for that to happen. When singing/rapping my own lyrics, it’s my job to transfer the feeling of the words and melodies to the crowd so they can fully experience the emotion of the song.
As a songwriter, it’s my responsibility to give people something different for each state of mind they may be in. I feel like I’m able to be eclectic with my music in a way that is respectful to the roots of the genre but appealing to the common man or woman. I’ve got jams for all kinds of moods and tastes—chill and vibey, soulful and heart-wrenching, fun and upbeat, thought-provoking and hard-hitting—yet, overall I feel like my music is very positive and unifying. I pride myself on really connecting with people. I may not know exactly what they’re feeling or where they’ve been, but I feel that on some level, I’m really able to relate to something going on in your life and that you’ll leave my performance feeling a little better, more uplifted, and more confident!
What sets me apart? Maybe it’s that I think people say I look nothing like how I sound. I prefer to believe that’s a compliment (haha). I am fully bilingual (Spanish) and I love making music that blends the old with the new, this style with that style. I believe I have a very eclectic sound that can easily crossover genres without sounding fake or try-hard. I’m able to make music that resonates with teenagers and baby boomers alike. At least that’s what I’ve been told, and it’s what I see at my shows and hope to continue attracting people of all walks of life.
VoyageLA: What is “success” or “successful” for you?
Cee Nario: To me, success if achieving your big-picture goal. When I was younger, I quantified success more with numbers, metrics, achieving a certain measurable milestone. I think as time has gone on and I’ve become more comfortable with myself and where life has taken me due to my choices as well as circumstances beyond my control, success overall is happiness. It’s compassion for others and even more importantly, compassion toward yourself. I think a lot of us who have spent our young lives striving for success put a hell of a lot of pressure on ourselves. And a lot of that is great because we pushed ourselves and one another to achieve goals that perhaps others only dream of. But as you get older, you realize that you always want more and more and it’ll never be enough. So a piece of you has to–not become complacent–but become aware that a lot of life can pass you by when you’re so laser-focused on tomorrow. So, as we strive for a better us and a better tomorrow, that we pause every once in a while to breathe and enjoy the present. Success is happiness and spiritual fulfillment.
Source: "Meet Cee Nario of Guayacali Music in La Puente," VoyageLA.com (April 29, 2020)